A trusted advisor in your corner
You're building something that matters. Maybe you're scaling. Maybe you're stuck. Maybe you're three years from an exit and want to do it right. Maybe you're weighing a raise, a key hire, a partnership that could change everything. Maybe you're just alone at the top.
Whatever it is, the pattern is the same: the decisions that matter most are exactly the ones you can't take to your team, your investors, or your partner. So you carry them alone.
You don't need an executive coach charging US$60,000 a year. You need a founder's consigliere: someone who's been where you are, understands the pressure, checks in with you every months, and is happy to jump on the phone whenever you're facing a big decision. Someone whose only agenda is helping you get what you're actually building this for — the business, and the life it's meant to fund.
If you're in the arena, I'm in your corner.
— Patrick Searle, Founder of United Founders
Unlimited support, one flat fee
From the moment you sign up, you get direct access to me. No limits, no clock-watching.
We start with a 3-hour in-person onboarding to get under the hood of you, your business, and what you're actually building toward. From there, a scheduled one-hour check-in every six weeks — eight across the year — so progress never depends on you remembering to book a call. That's a minimum of 11 hours of 1:1 time, confirmed from day one.
Between check-ins, you book unlimited calls through a private calendar link, and we work through whatever decision or question you're facing, together.
I'll share every playbook, shortcut and hard-earned lesson from building four companies across Southeast Asia and advising hundreds of founders. As a Certified Exit Planning Advisor (CEPA), I'll also bring a structured lens to long-term value creation, so the work compounds whether or not an exit is on your horizon.
You'll get fast-track introductions to vetted founders, operators and investors. I speak with over 200 founders a month, which gives me a live read on what's working, where capital's flowing, and who can actually help.
And your membership includes a full seat in our Peer Groups programme at no extra cost: a matched circle of six founders meeting every six weeks for structured accountability and candid problem-solving. The 1:1 work gets sharper when a peer group is reinforcing it between our calls.
- Unlimited 1:1 calls via a private booking link, one flat fee
- A three-hour in-person onboarding into your business
- A one-hour check-in every six weeks, eight a year
- Exit- and capital-readiness support, one to five years out
- Fast-track introductions to founders, operators and investors
- Full Peer Group seat included
- A mutual NDA before we begin
Patrick Searle
Over the past 15 years I've built four businesses across Southeast Asia, together employing over 300 people and generating more than US$30 million in revenue. In all of them I was in the trenches from day one: product, hiring and firing, operations, raising and exiting, and the calls that don't show up in playbooks.
Today I run United Founders, a 500+ member community of Bali's most successful founders, and Bali Capital Connect, a platform linking founders with capital — 1,400+ members and 360+ investor introductions in under a year. I'm a Certified Exit Planning Advisor (CEPA), and my work sits at the intersection of founder support, capital connection and exit planning.
Exceptional exits are rarely accidental. They're designed — through disciplined preparation, thoughtful structuring and the right partnerships. Whether you're three years out or twelve, the decisions you make today determine the leverage you'll have when it matters.
I speak with hundreds of founders, operators and investors every week. I know the weight of the decisions, the loneliness at the top, and the pressure to always have the answers. Sometimes what makes the difference is having someone in your corner who genuinely gets it.
Reactive advice, built on a real plan
Most of our work will be reactive: the call you need this week about a hire, a partner, a pricing decision, a board conversation. That's the heart of this service. But reactive work is only as good as the foundation under it, so we lay that foundation first.
In the onboarding session we work through three structured exercises, drawn from the same CEPA-aligned toolkit I use with founders preparing for exit:
Personal Goal Setting
What you're building toward: what drives you, what you want to own, what you want to experience, who you want around you.
Wealth Gap Analysis
The gap between where you are today and what the business needs to deliver to fund the life you want.
Business Health Assessment
A scored assessment across six areas of your business: where you're strong, where you're exposed, what to prioritise now.
This becomes our shared reference point. When a tough decision comes up six months in, we're not starting from scratch — we're checking it against what you said mattered most. The six-weekly check-ins keep the picture current.
Founders kept asking for the deeper version
Over the years, members kept telling me they wanted more than the community was designed for: direct access when the big decisions came up, room to think through the complex ones, and honest advice from someone who'd actually built businesses and guided exits. Some wanted their company in shape for a sale or raise, one to five years out. Others wanted a second brain for the week-to-week — a hire, a partner, a pivot, an investor conversation that had to go well.
So I built the deeper version: unlimited access to me as advisor, sounding board and connector, a seat in a Peer Group, and the structured tools to make sure the business you're building today holds up to whatever you ask of it tomorrow.
Areas I can help you with
Strategy & Leadership
Spotting market shifts, launching new ventures, leading teams through pressure. I can help you identify real opportunities, craft go-to-market and pricing strategies, and align your mission so you can lead with clarity and build teams that rally around your vision.
Product Development & New Offerings
Premium service offerings that closed corporate clients and won multimillion-dollar retainers, MVPs that went from bootstrap to profitability, complex tech platforms, workflow automation. If you're building something new, I can help you move fast, validate smart, and launch with precision.
Marketing & Sales
Worked with Unilever, P&G, Coca-Cola, Indofood, Mercedes, and Nike on digital strategy across SEA. Supported 1,500+ corporate clients. Trained 10,000+ marketers. Generated US$10M+ in annual sales through brand positioning, content, events, landing pages, whitepapers, and B2B sales structures that convert.
Team Building & Hiring
Personally hired 150+ people, interviewed 1,000+. I can help you design recruitment pipelines, retention systems, onboarding, 1:1s, transparent salary bands, and the kind of culture loyal high performers want to stay in.
Operations & Scaling
Scaled businesses across borders with teams in multiple time zones. Top-down clarity, bottom-up visibility, dashboards, SOPs, and automated workflows that keep things moving when you're not in the room.
Exit Readiness & Liquidity Events
As a CEPA, I help founders systematically increase enterprise value, reduce key-person dependence, clean up financials, and structure their business so it commands premium valuations and clears due diligence cleanly. Whether you're targeting a strategic sale, a financial buyer, or a partial liquidity event, the work that captures real value starts years before the deal, not weeks before.
Fundraising & Capital
Raised venture capital, advised on eight M&A transactions, and helped dozens of founders raise capital and secure working loans. I know how to craft a compelling investor story, build deal momentum, and negotiate terms that drive long-term value.
Navigating Southeast Asia & Indonesia
20+ years across Asia, 15+ in Indonesia. It's rarely about process on paper here. It's about nuance, relationships, trust, and timing. I can help you navigate local business culture, unlock hidden opportunities, and build the credibility that actually moves deals forward.
Failing, So You Don't Have To
I've made painful mistakes: bad hires, broken partnerships, deals that went sideways. Those experiences became playbooks. I can help you sidestep common traps and handle hard moments with clarity, so you learn from my scars instead of earning your own.
Work-Life Balance & Mental Clarity
Through United Founders and my own failures, I've mentored 300+ founders. I've seen how easy it is to burn out, isolate, or carry the weight alone. I can help you build the habits, systems, and personal boundaries that protect your energy, so you stay clear, focused, and in control when it matters.
And More
If I've done it, I can advise on it. If it's outside my lane (property, legal, tax, deep finance) I'll connect you to someone trusted. You're not just getting my experience. You're getting access to my network.
One flat fee. One person in your corner.
IDR 88M for 12 months of personal, on-call guidance, plus your Peer Group seat.
Not 100% happy? Reply to your receipt within 90 days for a full refund, no questions asked — even if we've already had calls.
Common questions
We start with a 3-hour in-person kick-off, then a one-hour check-in every six weeks. Between those, you have a calendar link to book calls whenever you want. I keep notes after each one so we pick up where we left off, and where it helps, I'll suggest people from my network — investors, experts, founders solving the same problem in real time.
Yes, within reason. Book as many calls as you need. If the pace ever feels unsustainable, we'll have an honest conversation. The spirit is simple: when you need support, I'll be there. No clock-watching, no extra charges.
Not in advance, but after each call you're welcome to book the next. One at a time keeps me available when it really counts.
Yes. If a thread runs longer than a quick back-and-forth, I'll suggest a call — it's usually faster.
Happy to. If it's more than a five-minute read, we'll cover it on a call so I can walk you through the feedback in real time.
A full seat in our Peer Groups programme: a matched group of six founders at a comparable stage, meeting every six weeks for structured accountability and peer problem-solving. Most members find the 1:1 and the group compound each other — the group surfaces the issues, our calls go deeper on the ones that matter most.
The Certified Exit Planning Advisor credential is issued by the Exit Planning Institute. It means I bring more than war stories — a disciplined approach to making your business more valuable, more transferable and more resilient. The same disciplines that prepare a company for a successful exit also make it a better business to run.
No. Most founders I work with aren't selling next year. They want to build something that could sell, on their terms, when they're ready. The exit-readiness lens is just the most rigorous version of good business planning.
We run all three in your kick-off, so every call after that lands inside a clear picture of what you're building toward. The six-weekly check-ins keep them current.
Yes. We sign a mutual NDA before we begin. You'll also have full transparency: if I recommend an advisor, agency or investor, I'll disclose any referral fees or existing relationships.
Most coaches work within a fixed structure: mindset tools, frameworks, scheduled hours. It gets expensive, and it's often not adaptable to what you actually need, when you need it. This is founder-to-founder — practical, real-time, built for the messy middle. If you ever need something more specialised (deep therapy, trauma work, high-performance coaching), I'll be the first to say so, and I'll suggest names.
The biggest decisions founders face are rarely made by teams. This is built for the personal, high-stakes stuff: doubt, pivots, tough calls, exit conversations, the pressure that can't always be shared with your team. If you're the one carrying the weight, this is designed for you.
Yes. If you're not 100% happy, reply to your email receipt within 90 days for a full refund, no questions asked — even if you've had calls.
Maybe. I believe the model works. If it ever becomes unsustainable, I'll adjust the pricing or pause new sign-ups. For now I'm focused on helping a handful of founders the way I wish someone had helped me.