Stop making high-stakes decisions alone
Six founders · Every six weeks · In person
The bigger your business gets, the fewer people you can talk to honestly. Not your team without creating uncertainty. Not your investors without creating doubt. Not your partner without creating worry.
A Peer Group is a confidential circle of six founders at your level, meeting every six weeks to work through the decisions that matter most — so you can think clearly and act with confidence.
You're not alone. It just feels that way.
The research says what most founders won't say out loud:
of CEOs report feeling lonely or isolated in the role, and say it directly harms their performance.
of entrepreneurs report being affected by a mental health condition during their journey.
faster revenue growth for leaders in structured peer groups versus those going it alone.
You can keep carrying the full weight of it yourself. Or you can think it through with people operating at your level.
Six founders you can speak freely with
A Peer Group is a private group of six founders, matched by business stage, ambition and current challenges. You meet every six weeks, in person, in a structured and confidential session, to work through real decisions together — the ones that affect your company, your team and your life.
No ego, no performance, no pitching. Just direct, honest conversation with people who understand the context. You stay in control of your decisions. You just make better ones.
This model has been proven over decades by the world's leading peer organisations and thousands of high-performing founders. It works because trust compounds, and better thinking leads to better outcomes.
Three things change when you stop going it alone
Growth
Honest, informed feedback — not the filtered version your team or investors give you — puts you in a position to make the calls that actually move the business forward. Faster.
Accountability
You set a goal. You report back. Every six weeks you sit in front of people who remember exactly what you committed to. Not because they push you, but because you don't want to let them down.
Mental clarity
Isolation compounds quietly. A Peer Group is the one room where you can talk about the real pressure without worrying what it does to confidence around you. The relief is immediate.
Built for founders where the stakes are real
Peer Groups are for founders and business leaders running revenue-generating businesses from US$100K to US$100M+, where the cost of getting decisions wrong is high. You're past just getting by. The problems are more complex, and the quality of your thinking now matters more than the hours you put in.
- You're carrying responsibility few people around you truly understand
- You can't speak openly with your team, investors, partner or board without creating uncertainty
- You want honest feedback, not filtered reassurance
- You can commit to showing up every six weeks, prepared and ready to contribute
- Pre-revenue founders
- Anyone who can't commit consistently — the group only works when every member shows up and follows through
What founders say about peer groups
"You cannot Google 'What am I not doing that I should be doing?'"
"Joining a peer group was the highest-impact decision I ever made. My business growth exploded."
"I now have a trusted group I feel comfortable both shooting the shit with and talking through the really ugly, messy parts with."
"The main value I receive is unconditional support from people who get what it's like to be an entrepreneur."
"My peer group has pushed me to see opportunities I would have missed on my own. Something special is being built here."
The group is the product. So we build it carefully.
The quality of your group shapes the quality of your outcomes, so every placement is reviewed by United Founders leadership to make sure the group is aligned and built to last. You'll be matched into one of five tiers, based on the complexity and pressure you're carrying now:
From application to momentum
Placement is reviewed by United Founders leadership. If there's a short wait, it's because we match on fit, not speed.
Apply
A detailed questionnaire covering revenue, team size, structure, experience and ambition. It gives us what we need to make a match that actually holds.
We build your group
Six founders, placed into the right tier. We prioritise fit over speed — if there's a short wait, it's because we're doing this properly.
First session, moderated
Your first meeting is run by a United Founders moderator who sets the structure and tone. During that session the group selects a Group Lead to run things from session two onward.
Every six weeks, it compounds
By session three, groups find their rhythm. Conversations get more direct, trust deepens, decisions improve. There's no fixed end date — the longer you stay together, the more valuable it becomes.
Build alone, or build with people at your level.
Peer Group membership is IDR 16M per year and includes everything in Community membership, plus your matched group, kick-off workshop, eight structured sessions a year, concierge support and progress tracker.
We run everything around the group — matching, format, moderation, venues, reminders, quality oversight, and a move to another group if the fit isn't right. You just show up prepared.
Already a Community member? Upgrade for the difference — IDR 8M per year — billed on your current renewal cycle.
Common questions
Every six weeks, in person, for around three hours. Block half a day every six weeks — that's the full investment.
Anything relevant to your role: growth, hiring, leadership, fundraising, operations, partnerships, personal challenges. The value comes from real situations discussed with people who understand the context.
The first session is moderated by United Founders to set the structure. During that session the group selects a Group Lead from its members to run future meetings.
In person creates better conversations — it's easier to build the kind of trust where people tell you the truth. If everyone agrees, online works too, though we'd encourage at least two in-person sessions a year. The one setup to avoid is hybrid, with one person dialling into a room. From experience, it never works — everyone in the room, or everyone online.
Yes. Twice a year we encourage groups to go beyond the meeting — a shared dinner, a weekend away, an activity around the session. The conversations outside the room are often as valuable as the ones inside it.
Do your best to make every one — the group runs on consistency. If something comes up, tell your group early; they may be able to flex. If missing sessions becomes a pattern, it may make more sense to step away.
Three times a year, your group adds an hour to a regular session to work through a structured exercise — Personal Goal Setting, Wealth Gap Analysis, or the Business Health Assessment. Self-facilitated, structured format.
Give it two or three sessions first — early sessions are still trust-building. If it's genuinely not working after that, we'll review options and find a better placement.
Groups can continue with five. If numbers drop further, we bring in a new member who fits. A fresh perspective at the right stage can strengthen a group.
Yes, but you'll be placed in separate groups — it keeps perspectives broad and conversations honest. Note the Community buy-one-get-one deal doesn't apply to Peer Groups; each seat is a separate upgrade.
We'd recommend against it. These groups are built for honest conversation, and the moment people start selling, hiring or partnering with each other, candour can drop. Natural collaborations happen over time, but this group is about your growth, not new business.
It doesn't. There's no fixed end date — the longer a group stays together, the more valuable it becomes. Trust compounds.
No. It's a consistent group of founders working through real challenges together. The value comes from trust and context built over time — the opposite of networking.
Pre-revenue founders, or anyone who can't commit consistently. The group only works when every member shows up prepared and follows through.